Practice Made Perfect
The simple fact is that without practice excellent performance is unlikely.
SpeakEasy is practice made perfect, providing your associates with all the
practice they need. Without practicing on your customers!
Deliberate Practice
The best-selling books, The Talent Code, Talent is Overrated, and Outliers,
bring to light “Deliberate Practice” a powerful practice process that increases
skill development speed five to ten times that of standard practice methods.
SpeakEasy uses deliberate practice to move associates from crawl, to walk, walk
to run and run to sprint. Your associates acquire your messages fast and get all
the practice they need without practicing on your customers.
A Game Changer
SpeakEasy changes the game by taking associates through each critical phase of
skill building. Associates avoid developing poor messaging habits and
dramatically improve their strategic messaging delivery skills from 20% to 80%.
Impacting your bottom line by ensuring your prospects hear your most powerful
messages.
Any Message or Conversation
SpeakEasy allows practicing any strategic message or conversation. Including,
overcoming objections, positioning products, probing, consultative selling,
negotiating, closing and more. Messages and conversations can be based on any
sales methodology. The creation of a SpeakEasy role-play starts with a practice
dialog. The dialog is simply a sample conversation with a customer that embodies
the desired sale method and contains strategic messages
Learning Chunks
Your dialogs are broken into learning chunks. Each "Exchange" with a prospect is
broken down further into Exchange "Tasks" and a "Task Outline" and ultimately
into "Talking Points" and "Key-Phrases". The Task Outline is the structure of
your message and embodies your sales methodology.
Crawl, Walk, Run then Sprint
When associates are new to a lesson they "Learn" the messages during the
"Study", "Practice" and "Perform" modes. These modes, which are similar to
training wheels on a bike, use speech recognition, recorded playback and
self assessment to listen to associates as internalize the fine details
of your messages
From Scripted to Personalized and Flexible
Once an associate has acquired the basics of your message the "training wheels"
are taken off in "Personalize" mode. In Personalize
associates focus on
the "big picture" or the structure of the message. They work to make the
message their own while still conveying a proven, powerful message. The goal is
not to have associates memorize a script, but to practice with scripts that
allow them to adopt your "Best Practice Patterns" no matter what situations they
encounter in the field. SpeakEasy's Patent Pending process uses "Learning
Chunks"

No Pain No Gain
Unfortunately practice is hard work (no pain - no gain) and many associates
won't take the time to practice unless required. Managers and senior
leaders can monitor associates practice. Each week managers and associates are
e-mailed reports that detail how much time each associate is practicing. With
SpeakEasy your teams and associates compete while they practice. Managers can
easily determine who has been 'hitting the gym'
Protect your Training Investment
SpeakEasy's cloud based reporting provides managers in-depth, real-time progress
information. Managers can even review recordings of associates practice
sessions. SpeakEasy helps you identify associates who will protect your training
investment by contributing their sweat equity.
Certify your Associates Ready for your Customers
One type of practice cannot take an associate from rookie to expert.
SpeakEasy let's associates get 90% of the practice they need as they progress
from learning to personalizing, without requiring a practice partner or
consuming valuable trainer/manager time.
When an associate has successfully practiced key situations in SpeakEasy it is
time for a face-to-face certification with an expert. Only then will you
know they are ready for your customers.
Certification made Easy
To help the experts
SpeakEasy creates practice schedules, role-play certification guides and
certification sheets for use in the field. Managers can conduct
certifications over the phone, in the car or at the office.
SpeakEasy reduces the time that trainers/experts need to spend with associates
by shifting the practice to SpeakEasy and leaving certification for the experts.
If your an associates fail to certify simply send them back for more practice.